German Kopytkov | Art Director, Illustrator, and Visual Designer based in Zurich | Identity, Logo, Branding, Iconography, and Illustration Expert

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Feature Icons

Feature Icons

Style principles

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Spot Illustrations

Spot Illustrations

Style principles

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Usage Examples

Usage Examples

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Redlines

Redlines

Art direction

Art direction

Illustration examples at each stage

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Hero Illustrations

Hero Illustrations

Style principles

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Hero Illustration Examples

Hero Illustration Examples

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Usage Examples

Usage Examples

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Application

Application

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General Illustration Style Principles

General Illustration Style Principles

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Color Usage, Dark Mode

Color Usage, Dark Mode

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Animation Examples

Animation Examples