Google Commerce Branding
Commerce researches, designs, and collaboratively builds Google Ads products. Ads users are both everyday consumers and the small businesses and global businesses that serve them.
Art Direction: German Kopyktov
Animation: Eric Henry
Typesetting
Horizontal and vertical logo lockups
Logo usage
Black & white, grayscale, pattern, small size, imagery
Redlines and safety area
Horizontal and vertical logo lockups
Dynamic visual expression
SWAG
Product logo lockups
Commerce branding positioning