The concepts for the holiday illustrations center around the theme of family and friends sharing moments together during the holidays.
German Kopytkov art directed the production of 3 holiday illustrations for “Christmas”, “Hanukkah”, and “Kwanzaa” for Google search that appeared at the top of the search results pages for the month of December.
Art Director & Illustrator: German Kopytkov
Kwanzaa Illustration: Aldis Ozolins
Hanukha Illustration: Carrie Chilton
Animation: Fireart agency
The style of other 2 scene illustrations for “Hanukkah” and “Kwanzaa” was influenced by the Christmas illustration and Unified travel illustration style.
German created static scene illustration for Google Search that appeared at the top of the search results pages for the 'Christmas' query for the month of December
Christmas illustration received 145 million impressions
Desktop
Mobile
Concept 01
Bringing home the Christmas tree
Concept 02
Setting up for Christmas
Concept 03
Setting up for Christmas
Concept 04
Selecting a tree
Concept 05
Decorating the house exterior
Concept 06
Oversized tree
German created 3 holiday illustrations for “Christmas”, “Hanukkah”, and “Kwanzaa” for Google search that appeared at the top of the search results pages for the month of December 2018
Received 80 million impressions