Booking.com Corporate Identity
German Kopytkov single-handedly designed and successfully launched the Booking.com logo. He also led the rebranding process, crafting a unique visual language, identity guidelines, illustration style, iconography system, and digital/print marketing materials.
Lead Brand Designer: German Kopytkov
Logo placement in TV ads
Logo placement on print ads and building signage
Identity Guidelines
Stationery and marketing materials
Deals Icon Set
Jobs at Booking.com
Employment Campaign
Illustration Style