Google Travel UX team: Branding Refresh and Design System.
TRUX comprises a team of 40+ designers, researchers, content strategists, and program managers dedicated to creating experiences that enhance travelers' journeys.
The precision of logomark symbolizes trust. The logomark is clean, refined, and simple, constructed using four basic geometric shapes (squares). These shapes form the foundation of the mark, with letters crafted from lines enclosed within the squares. Consistent line weight is maintained across all mark components, including squares and letter lines.
Black & White are the most simple and minimalistic options, strictly using only one color. The full-color option considers applying colors to squares while keeping the letters black to enhance the legibility of the mark.
Color is applied to selected shapes while keeping all lines colored black (white for the inverted option). In the expanded color fills option, the same color is applied to multiple selected shapes while maintaining all lines colored black (white for the inverted option).
The logomark is highly legible even at small sizes. Simple shapes from the logomark are utilized as design elements to create patterns.
Abstract graphic elements extrapolated from the logomark are employed to create an organic and expressive look and feel.
Fireart agency